Top Paying Keywords
For example, the keyword “weather” is only worth 5 cents or less to most advertisers, while keywords such as “mortgage” often yield $5 or more per click. Since Google splits its advertising revenue with you on a click-by-click basis, you obviously want the ads that Google delivers to include the highest paying keywords.
Specifically, by understanding which keywords are the highest priced, you can generate more revenues by:
- Modifying the text of existing web pages
- Creating new web pages for existing websites; and/or
- Creating completely new websites
One key to success in the first and second bullets is finding correlations between your existing content and new, higher-priced content. For instance, a site about baby names (baby names is a $0.05 keyword) could include content about life insurance (life insurance is a $6.00 keyword). In this case, the correlation is that when parents have children, they should make sure they have the best life insurance policy.
Case StudyThe founders of TopPayingKeywords.com operate a website that experiences a 1.5% click through rate (1.5% of page viewers click on one of our Google AdSense ads – this is the industry norm). However, our website has an average price per click of up to $4, which is 10 to 20 times the industry average, because we have optimized our site around the top paying keywords. Our site routinely generates $1,000 to $2,000 per day in revenues.
How TopPayingKeywords.com Develops our DatabaseTopPayingKeywords.com spends hundreds of hours each month to determine the highest paying keywords. First, we research the price of the top 30,000 most heavily searched keywords and assess the price of each. We then brainstorm other keywords that are similar to the most expensive keywords on this list that may not be in the top 30,000 most heavily searched keyword list.
What you Get TopPayingKeywords.com
Our database is available in Microsoft Excel format and includes more than 30,000 keywords on which advertisers currently bid. For each keyword, we include the average price of the number three paying ad on that keyword in the major pay per placement search engines (e.g., Google, Overture).
We include the average price of the number three paying ad since this is most representative of the real price of that keyword. This is because advertisers only have to pay one cent above the next highest bid. For instance if one advertiser bids $20 for a keyword and the second highest bidding advertiser only bids 40 cents for that keyword, the first advertiser only pays 41 cents per click. In addition, sometimes the second advertiser bids $19.99, simply to force the first advertiser to pay the full $20 per click. In such a case, neither of these bids represent the true price of that keyword.
On the other hand, the third highest bid is often the most stable, and in all cases, the first and second bidders must pay at least as much as the third priced bid. So, we include this price, even though it may be slightly less than the price of the first two bidded keywords.
Sample Listings/Current DatabaseThe current database was updated on April 4, 2007. The database includes 30,000+ keywords that have at least three advertisers paying at least 10 cents per click on a major pay per placement search engine.
The database is sorted both by price and popularity. The following is a sample of our database:
Popularity Rank Keyword Price :
2670 Arabic $0.18
2671 Trucking $0.64
2672 Lake Tahoe $1.25
Loan Rates $3.77
2674 Alamo $0.39
267 Anti Aging $4.12
The keyword pricing of the current database is distributed as follows:
Keyword Price Keywords
$10.00 - $20.00 18
$5.00 - $9.99 275
$3.00 - $4.99 398
$2.00 - $2.99 938
$1.00 - $1.99 3,549
$0.50 - $0.99 7,490
$0.25 - $0.49 7,299
$0.10 - $0.24 10,241
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